RELATED BOOKS
DMA Statistical Fact Book
Language: en
Pages: 210
Authors:
Categories: Advertising, Direct-mail
Type: BOOK - Published: 2008 - Publisher:

Books about DMA Statistical Fact Book
Business Information Sources
Language: en
Pages: 725
Authors: Lorna M. Daniells
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher: Univ of California Press

Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields
Statistical Fact Book
Language: en
Pages:
Authors: Lorna M. Daniells
Categories: Advertising, Direct-mail
Type: BOOK - Published: 2005 - Publisher:

Books about Statistical Fact Book
International Direct Marketing
Language: en
Pages: 326
Authors: Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas
Categories: Business & Economics
Type: BOOK - Published: 2007-10-14 - Publisher: Springer Science & Business Media

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Statistical Abstract of the United States
Language: en
Pages:
Authors: Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas
Categories: United States
Type: BOOK - Published: 1998 - Publisher:

Books about Statistical Abstract of the United States
Statistical Abstract of the United States, 1997
Language: en
Pages: 1037
Authors: Economics & Statistics A Commerce Dept
Categories: Statistics
Type: BOOK - Published: 1997 - Publisher: Bureau of Census

117th edition. Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.
Statistical Abstract of the United States 1997
Language: en
Pages: 1023
Authors: United States. Bureau of the Census
Categories: Statistics
Type: BOOK - Published: 1997 - Publisher: U.S. Government Printing Office

Books about Statistical Abstract of the United States 1997
Statistical abstract of the United States: 2004-2005, The National Data Book (Paper)
Language: en
Pages:
Authors: United States. Bureau of the Census
Categories: United States
Type: BOOK - Published: - Publisher: Government Printing Office

Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.
Direct Marketing Management
Language: en
Pages: 447
Authors: Mary Lou Roberts, Paul D. Berger
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
DMA 2011 Statistical Fact Book
Language: en
Pages: 166
Authors: Mary Lou Roberts, Paul D. Berger
Categories: Business & Economics
Type: BOOK - Published: 2011-03-01 - Publisher:

Books about DMA 2011 Statistical Fact Book
Reference Skills for the School Librarian: Tools and Tips, 4th Edition
Language: en
Pages: 127
Authors: Ann Marlow Riedling Ph.D., Cynthia Houston
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-10-31 - Publisher: Libraries Unlimited

Designed for courses that prepare LIS students for school librarianship, this title teaches basic reference processes, sources, services, and skills and provides authentic school library reference scenarios and exercises. • Includes updated content in every chapter • Expands on online reference skills and resources • Explains how to combine online reference skills with student questioning skills • Offers librarians the chance to practice their skills with scenarios and exercises
Statistical Fact Book
Language: en
Pages: 186
Authors: Direct Marketing Association (U.S.)
Categories: Business & Economics
Type: BOOK - Published: 2010-02-15 - Publisher:

Books about Statistical Fact Book