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Books about DMA Statistical Fact Book

Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields

Books about Statistical Fact Book

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Books about Statistical Abstract of the United States

117th edition. Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.

Books about Statistical Abstract of the United States 1997

Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Books about DMA 2011 Statistical Fact Book

Designed for courses that prepare LIS students for school librarianship, this title teaches basic reference processes, sources, services, and skills and provides authentic school library reference scenarios and exercises. • Includes updated content in every chapter • Expands on online reference skills and resources • Explains how to combine online reference skills with student questioning skills • Offers librarians the chance to practice their skills with scenarios and exercises

Books about Statistical Fact Book