Planning for Power Advertising

Author: Anand Halve
Publisher: SAGE Publications India
Size: 19.39 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Pages : 260
Planning for Power Advertising GET EBOOK
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice. For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built.
RELATED BOOKS
Planning for Power Advertising
Language: en
Pages: 260
Authors: Anand Halve
Categories: Business & Economics
Type: BOOK - Published: 2005-11-05 - Publisher: SAGE

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice. For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built.
Planning for Power Advertising
Language: en
Pages: 259
Authors: Anand Bhaskar Halve
Categories: Advertising
Type: BOOK - Published: 2005 - Publisher:

Books about Planning for Power Advertising
Planning for Power Advertising
Language: en
Pages: 260
Authors: Anand Halve
Categories: Business & Economics
Type: BOOK - Published: 2005-10-04 - Publisher: SAGE Publications India

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice. For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built.
Darwin's Brands
Language: en
Pages: 188
Authors: Anand Halve
Categories: Business & Economics
Type: BOOK - Published: 2011-12-31 - Publisher: SAGE Publishing India

The book traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.
Effective Promotional Planning for E-Business
Language: en
Pages: 290
Authors: Cathy Ace
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Routledge

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation. comprehensive coverage of all topics related to marketing communications for e-businesses a truly international flavour, with case studies and examples from around the world to illustrate current practice in marketing communications regularly updated web site resource to support the book including examples of campaigns, visual images and case studies
Business India
Language: en
Pages:
Authors: Cathy Ace
Categories: Business
Type: BOOK - Published: 2006 - Publisher:

Books about Business India
Advertising Management
Language: en
Pages: 440
Authors: C. L. Tyagi, Arun Kumar
Categories: Advertising
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Advertising on Trial
Language: en
Pages: 290
Authors: Inger L. Stole
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: University of Illinois Press

It hasn't occurred to even the harshest critics of advertising since the1930s to regulate advertising as extensively as its earliest opponentsalmost succeeded in doing. Met with fierce political opposition fromorganized consumer movements when it emerged, modern advertisingwas viewed as propaganda that undermined the ability of consumers tolive in a healthy civic environment. In Advertising on Trial, Inger L. Stoleexamines how these consumer activists sought to limit the influence ofcorporate powers by rallying popular support to moderate and transformadvertising. She weaves their story together through the extensive useof primary sources, including archival research done with consumer andtrade group records, as well as trade journals and a thoroughengagement with the existing literature.
Marketing in Greece
Language: en
Pages: 32
Authors: Ann Corro
Categories: Marketing
Type: BOOK - Published: 1980 - Publisher:

Books about Marketing in Greece
Marketing
Language: en
Pages: 740
Authors: Maurice I. Mandell
Categories: Marketing
Type: BOOK - Published: 1985 - Publisher: Prentice Hall

Books about Marketing
Business Succession Planning For Dummies
Language: en
Pages: 264
Authors: Arnold Dahlke, Arnie Dahlke
Categories: Business & Economics
Type: BOOK - Published: 2012-04-10 - Publisher: John Wiley & Sons

A guide for managers and human resources staff advises on how to develop a succession plan tailored to the needs of an organization, offering guidance on planning for departures, training internal talent, and ensuring a smooth transition.
Energy Research Abstracts
Language: en
Pages:
Authors: Arnold Dahlke, Arnie Dahlke
Categories: Power resources
Type: BOOK - Published: 1986 - Publisher:

Books about Energy Research Abstracts